adidas is a name that stands for excellency in all spheres of sport around the globe. The resourcefulness of company founder Adolf Dassler has become a reality, and his corporate doctrine has been the guiding principle for successor generations. The idea was as simple as it was brilliant: to provide each athlete with the best possible equipment. It all begun in 1920, when Adi Dassler made his basi shoes using the few materials available after the First World War. Today, the adidas product range extends from shoes, apparel, and accessaries for basketball, soccer, fitness and training to adventure, trail and golf.