Most helpful client reviews
6 of 6 people found the following review helpful.
Great addition to a collection
By A
I gave this book to my boyfriend for his birthday. He collects shoes, largely nike. He saw an ad in one of his basketball magazines for this book and didn’t just want it, he NEEDED it. He got the book and couldn’t put it down. He also wanted to see a picture of the new Jordan’s coming out in 2003 and was disappointed when they weren’t in the book. But he took off the hard back cover protector and saw that it is on the hard cover. He was very excessively affected emotionally and thought that was gorgeous cool how they tried to keep it on the downlow. The book also has drawings of the shoes before they become final, it is neat to see how the evolve into the final shoe. All in all outstanding layout and a outstanding book.
12 of 16 persons found the following review helpful.
Advertising at My Expense
By Someone who just expended $$$ to look at a Nike ad.
As a former alumni of Nike in the days before it became industrialized, I looked forward to hearing a recounting of the stories behind the shoes, the athletes and the marketing. What the book provides is a catalog of self congratulatory remarks and in a good deal of cases straightout distortions (first Air Jorday in 1986?). Obviously “award winning journalist” Mr. Robert “Scoop” Jackson has found it profitable to become a copywriter from Phil Knight’s revisionist history (The Pro Club…balled with Phil Knight…!?!)
Buy the book if you want to aid Knight’s attempts to make himself look good in your eyes, in the eyes of his Stepford laborers and those of the real ball players who don’t seem to mind being conned. The cover says that all of the “Net Profits” from the book will be donated to the Boys and Girls Clubs. I trust that there will be no “net profits” from this little selling gimick and the the only bequest of this book with be a bit more backslapping around the “world campus” on the part of a bunch of yuppies getting rich from anointing each other as “Icon” of design.
2 of 2 people found the following review helpful.
A MUST for any sneaker fiend
By Peter Tulupman
If you are a sneaker fiend this book is a must.
Scoop Jackson does a outstanding occupation documenting the history of Nike’s basketaball sneakers. Its mainly a picture book, which is gorgeous good for reference and features, in addition to photos of just when it comes to each Nike basketball sneaker ever produced, classic posters and athlete photos.
If you are looking for a comprehensive biography of Nike’s history in this field, this isn’t the book for you
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